OFFSHORE is an American surfwear brand founded by John Berners in 1976 in Newport Beach, Southern California. Drawing on surf culture, it offers clothing and related items. The brand officially interprets “surf” as the atmosphere and comfort of the seaside, a sense of relaxation, and understated quality, and positions itself for people who aspire to this lifestyle. It relaunched at the milestone of its 40th year.
Concept
The brand redefines “surf” as the atmosphere, comfort, and relaxation associated with surfing, along with understated quality, and is intended for people who want to live and experience that kind of lifestyle.