Tagline
NEW FORMS FOUND IN FADED THINGS
OJOS is a fashion brand founded in South Korea in 2019 by designer Kim Yerin. Centered on activewear with a deconstructive approach, it offers items inspired by sportswear and the outdoors. The brand officially espouses the idea of creating a new present inspired by faded things, conveying a message rather than the product itself, and aiming for an exhibition rather than a display.
Concept
We are a group that creates a different present with inspiration found in faded things. What we want to show is a message, not a product, and we aim for an exhibition, not a display.