OLUN is a Japanese fashion brand directed by influencer Kirimaru. It launched as “ollun” in April 2024 and changed its logo styling to “OLUN” in 2025, while also revamping its sales operations. The brand primarily offers women’s wear, along with bags, shoes, and other items. Its concept is “Make Every Day Feel Special — making even ordinary days feel special.” Kirimaru is involved in product planning and development, and the brand proposes clothing that is easy to incorporate into everyday life.
Concept
Make Every Day Feel Special — making even ordinary days feel special