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on purpose

on purpose

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Country: United States
Founded: 2013 2010s
Category: Bags Accessories
Related brands: Bags brands founded in the 2010s Bags brands from United States

Overview

on purpose is a social enterprise–based line of bags and accessories launched in 2013 by US-based kate spade new york. It produces its products through a supply chain developed in partnership with Abahizi Rwanda, a women-led enterprise in Masoro, Rwanda, that incorporates employment, skills support, and mental health support for local women. The line began selling as a collection in 2014 and is guided by the aim of empowering women and their families and communities. It continues to be sold worldwide as a collection by the brand.

Concept

To use our on purpose supply chain to empower women and girls to be the heroines of their own stories.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1993

Year Brand Category Description

1993

kate spade new york

Parent brand

Bags

A bag line incorporating a social mission

on purpose is a bag label developed by kate spade new york that incorporates a social miss

on purpose is a bag label developed by kate spade new york that incorporates a social mission. It is linked to a supply system that supports women’s employment and economic independence, and continues to offer totes, pouches, crossbody bags, and other items. Unlike its regular product lines, it has a distinctive concept that connects product sales with support for women, and official materials also describe it as a label and line within kate spade new york’s collections.

1993 Parent brand

kate spade new york

Bags

A bag line incorporating a social mission

on purpose is a bag label developed by kate spade new york that incorporates a social miss