Tagline
Everyday life should have style.
onegravity is a Japanese fashion brand launched by designer Hiroki Inomata for the Fall/Winter 2000 season. Guided by the motto “Everyday life should have style,” it develops menswear and womenswear that values the natural flow of everyday life, based on the concept of “giving refined things a relaxed feel and casual things a sense of tension.” It creates refined things in a relaxed manner and adds a slight sense of tension to familiar objects. It reveals what is hidden and conceals what is visible.
Concept
Give refined things a relaxed feel, and casual things a sense of tension.