OPEN YY is a Korean fashion brand based in Seoul. It was founded in 2020 by the Kim sisters, Ji-Young and Bo-Young. Centered on YY, which comes from the two sisters’ names, the brand name reflects the idea that they share similarities while each has a distinct beauty. The brand offers ready-to-wear, footwear, and accessories, and is characterized by everyday luxury incorporating asymmetrical construction, irregular proportions, and trompe l’oeil.
Concept
OPEN YY says each has similarities but different beauty.