Ophrys

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Overview

Ophrys is a Japanese fashion brand launched in 2024 by 株式会社子供玩具研究所. It was founded by Masayoshi Watanabe, Norimitsu Ueta, and Keito Aono, and draws on their knowledge of American culture, vintage clothing, and graphics. Its central concept is promotional T-shirts for products and services sold by a fictional American general trading company in the 1980s through the 2000s. The brand focuses on graphic T-shirts imagined as promotional materials for employees, and also sells items such as caps.

Concept

Promotional T-shirts for products and services sold by a fictional American general trading company set in the 1980s through the 2000s

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