OUI MAIS NON is a womenswear brand based in Seoul, South Korea. It was launched in 2017 by designer Kim Ji-young. With the concept of responding to the wearer's mood, the brand offers simple yet refined everyday wear. Based on minimalism and French chic, it aims to fulfill lifestyles through its materials and ease of wear. Its official introduction describes it as a brand that communicates naturally and comfortably with its customers.
Concept
Responding to the wearer's mood