October’s Very Own, commonly known as OVO, is a lifestyle brand founded in Toronto, Canada, in 2008 by Drake, Oliver El-Khatib, and Noah “40” Shebib. Its apparel line took shape from 2011, offering clothing, headwear, and accessories, with products designed in Toronto and sold worldwide. Rooted in music and Toronto culture, the brand features an owl logo as its signature, and Oliver El-Khatib is involved in creative direction. It is also known for collaborations with Canada Goose and Jordan Brand.
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OVO
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- Country
- Canada
- Category
- Related brands
Primary categories
Related categories
Overview
Collaboration partners
Dates and partner brands
2025.09.29
Alpha Industries
A 2025 collaboration with OVO. Centered on Alpha’s military colors and garment-dyed treatments, it incorporates OVO’s logo and streetwear proportions across hoodies, fleece pants, and T-shirts.
2017.12.01
Timberland
A collaboration between OVO and Timberland on 6-inch boots. Available in two colors, black and wheat, the boots feature OVO’s owl logo, a GORE-TEX lining, a Vibram sole, and a tongue with fur lining.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Frequently asked questions about OVO
Country of origin, founding year, categories and parent brands.
OVO is from Canada.
OVO was founded in 2008.
OVO covers the following categories: Clothing, Bags, Accessories, Footwear, Lifestyle products.