OVS

PIOMBO is a contemporary line for men, women, and children by Massimo Piombo, developed by OVS. In contrast to OVS’s broad range of everyday clothing, it offers collections that reflect the designer’s perspective through an exploration of materials, details, and combinations of shapes and colors. It also serves to bring a different design proposition to the group’s wide-ranging customer base through shop-in-shops in OVS stores and other channels. Unlike OVS KIDS, which covers a broad age range, Fagottino, for infants and toddlers, and Altavia, focused on sports and outdoor use, it is a line that carries a design vision across genders and age groups.

Utopja is a casual line for men and women offered by OVS. In its official seasonal proposals, it incorporates utility and workwear codes and presents fits and silhouettes that reference streetwear trends. Compared with OVS itself, which offers a broad range of everyday wear, it adds an urban casual option as a brand with its own distinct style direction. Its positioning differs from B.ANGEL, which incorporates Y2K and preppy elements; PIOMBO, characterized by designers’ use of materials and color; and Altavia, which serves sports and outdoor needs, in that it includes details derived from workwear.

Within OVS's clothing lineup, Altavia covers apparel for activities such as sports and outdoor pursuits. Its offerings include hiking and urban wear, ski and snowboard apparel, Altavia Studio for yoga and fitness, and Altavia Court for tennis and padel, as well as products for men, women, and teens. In contrast to OVS itself, which offers a broad range of everyday clothing, Altavia is distinguished by its clear focus on specific uses and sporting activities. Unlike PIOMBO, which centers on designers' use of materials and colors, and B.ANGEL, which focuses on trend-led casualwear, Altavia complements the range in functional sports and outdoor apparel.

B.ANGEL is the OVS line responsible for trend-led casualwear aimed at younger customers. Its official collections combine Y2K and preppy elements with contemporary fits and details, offering clothing for women and men. In contrast to OVS itself, which offers everyday clothing for a broad customer base, B.ANGEL is distinguished by its clearly defined target audience and trend direction. It offers fashion for younger customers, distinct from PIOMBO, which reflects a designer’s perspective in its combinations of materials and colors; Utopja, which incorporates workwear and utility elements; and Altavia, which focuses on sports and outdoor uses.

Fagottino is the baby line within OVS’s children’s range, covering clothing for infants and toddlers. Its official online store offers products for ages 0–36 months, centered on baby clothes. Within OVS KIDS, which targets ages 0–15, it focuses on the age range from birth to around 3 years and complements the broader children’s clothing selection. Unlike PIOMBO Kids, which also offers products for children, Fagottino is not a designer-specific collection; its defining focus is the age group of infants and toddlers. It is also distinct from Altavia, which serves sports and outdoor uses, as a line specializing in the baby category.

Mya is a brand within OVS’s womenswear division, offering clothing for women with curvy body types. It promotes self-expression through everyday dress and offers pants, denim, jackets, knitwear, tops, and more. Unlike OVS itself, which offers a comprehensive range of clothing for a broad customer base, Mya is distinguished by an assortment that addresses specific needs related to body shape. Unlike B.ANGEL, which presents trends for younger customers, and PIOMBO, which brings a designer perspective to menswear, womenswear, and kidswear, Mya complements the lineup by focusing on women’s fit needs.

OVS KIDS is OVS’s children’s line, offering a broad range of everyday clothing for ages 0–15. Combining style and practicality, it complements OVS’s comprehensive line, which includes menswear and womenswear, by catering to children at different stages of growth. It covers a wider age range than Fagottino, which focuses on infants and toddlers, and has a different role from PIOMBO Kids, which highlights designers’ expression through materials and colors. It is also distinct from Altavia, which is for sports and outdoor use, as a comprehensive line for children.