B.ANGEL

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Overview

B.ANGEL is a fashion brand operated by the Italian apparel company OVS. Its predecessor, Baby Angel, began as a collection for young women developed in collaboration between designer Elio Fiorucci and OVS, offering clothing and accessories. It now focuses primarily on women's and men's wear. The official online store describes the women's line as a collegiate style inspired by Britpop and streetwear, and the men's line as casual wear incorporating indie and street influences.

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1 brands
Founded
1972
1972 Parent brand
OVS
Clothing

Trend-led casualwear incorporating Y2K and preppy elements

B.ANGEL is the OVS line responsible for trend-led casualwear aimed at younger customers. I

B.ANGEL is the OVS line responsible for trend-led casualwear aimed at younger customers. Its official collections combine Y2K and preppy elements with contemporary fits and details, offering clothing for women and men. In contrast to OVS itself, which offers everyday clothing for a broad customer base, B.ANGEL is distinguished by its clearly defined target audience and trend direction. It offers fashion for younger customers, distinct from PIOMBO, which reflects a designer’s perspective in its combinations of materials and colors; Utopja, which incorporates workwear and utility elements; and Altavia, which focuses on sports and outdoor uses.

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