Tagline
p.premier delivers, with heartfelt care, the children’s clothes mothers wish for.
p.premier is a unisex children’s clothing brand for sizes from baby to toddler, launched in spring 2024 by F.O. International Co., Ltd., based in Kobe, Hyogo Prefecture. Its designs focus on comfortable materials, carefully considered silhouettes, and colors that are easy to coordinate yet make a statement, for everything from everyday days to special occasions. The brand delivers, with heartfelt care, the children’s clothes mothers wish for. Product planning and design are handled by a mother of two—a boy and a girl—who works as a designer.
Concept
Comfortable materials / Designs with carefully considered silhouettes / Colors that are easy to coordinate yet make a statement / Simple yet contemporary / Styles that boys and girls can choose according to how they feel / From everyday days to special occasions