PAIN OR PLEASURE is a Korean womenswear designer brand launched in Seoul in 2017. It emphasizes fits and silhouettes that highlight the beauty of the female body, offering designs that combine originality with a casualness suited to everyday wear. Its collections include tops, dresses, outerwear, and bottoms. Fashion industry media have described the brand as combining streetwear and femininity.
Concept
We focus on the fit and silhouette that shows the beauty of women's bodies, develops an original yet casual design that can be enjoyed in everyday life.