Tagline
No difference in champs or chumps
Known as PAL (short for Palmer and Lola Sporting Goods), Pal Sporting Goods is a sports and leisure apparel brand founded in the Netherlands in 2019 by Penny Jane Ros-Rahimzadeh and Poyan Rahimzadeh. Centered on passing down a passion for sports alongside family values, it embraces the idea that “participation takes priority over winning.” The brand offers collections inspired by winter and summer sports, including T-shirts, hoodies, sweatshirts, pants, jackets, and accessories. It places emphasis on lasting quality, using materials such as regenerated yarn.
Concept
If anything, PAL Sporting Goods is about family sports, where participating has priority over winning.