Paly

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HOLLYWOOD IS HELL.
Paly Hollywood is a brand offering DIY punk ready-to-wear from LA. Founded in 2022 by actor James Franco and designer Kyle Lindgren, it creates clothing centered on hand-crafted graphic expression and distressed treatments, telling stories of the other side of Hollywood through its garments. With “HOLLYWOOD IS HELL” as its core theme, it presents emotions shaped by young people’s struggles and experiences in the form of everyday wear.

Concept

WHEN YOU ENTER THE WORLD, HELL IS ALL AROUND. WE LEAVE CHILDHOOD AND THE SONGS OF INNOCENCE, AND WE ENTER INTO EXPERIENCE.

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