PARADIGMFILM is a unisex fashion brand based in Seoul, South Korea, whose launch was announced for February 2025. It was launched by a business that operates a promotional agency and handles commissioned clothing design, wholesale, and other activities. The brand views clothing as a single scene, framing each season as a film and each look as a scene or cut. It presents episode-based collections centered on tops, outerwear, pants, bags, and other items.
Concept
The brand views clothing as a single scene, framing each season as a film and each look as a scene or cut, and proposes new scenes through clothing.