PARADISE is a streetwear brand launched in 2015 by American professional skateboarder and artist Sean Pablo. It began in New York with a T-shirt bearing the words “Palisades Paradise” and offers T-shirts, sweatshirts, hoodies, hats, skateboards, and more. Its graphics incorporate imagery drawn from skateboarding, music, art, and popular culture.
Concept
The brand centers on a “readymade”-style approach that re-presents familiar images from culture and changes their meaning and emotional resonance.