PAYDAY is a workwear brand that emerged in the early 20th century as a private-label brand for department stores in the United States. Its offerings centered on coveralls and overalls, and it now releases reproductions and reworked pieces in Japan based on its archives from that period. Since Spring/Summer 2021, it has appointed 大貫達正 as director and produced collections informed by vintage knowledge. Its concept is timeless, universal workwear that draws out the wearer’s appeal across generations.
Concept
Even today, its unchanging, universal concept continues to express the wearer’s appeal just as it is.