Tagline
Make a wish
PEDIR was launched in 2013 as the original brand for the directly operated stores of Marks, a Japanese lifestyle goods manufacturer. Its collection of fashion accessories and leather goods combines traditional casual and sporty styles, and includes wallets, bags, smartphone cases, eyeglass cases, planners, and stationery. The brand name means “to wish” in Spanish and is accompanied by the phrase “PIDE UN DESEO” (“one wish”).
Concept
Traditional Casual + Sporty