PENNEYS

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Country: Ireland
Founded: 1969 1960s
Category: Clothing Accessories Footwear Beauty and cosmetics Lifestyle products
Related brands: Clothing brands founded in the 1960s Clothing brands from Ireland

Overview

Tagline

We help people to look good and feel good

PENNEYS is a clothing retailer founded by Arthur Ryan in Dublin, Ireland, in 1969. It continues to operate under the name Penneys in its stores in Ireland, while expanding internationally as Primark. In addition to women’s, men’s, and kids’ fashion, it offers beauty products, homewares, accessories, and more. Its mission is “everyone deserves to look and feel good – without paying more,” and its tagline is “We help people to look good and feel good.”

Concept

everyone deserves to look and feel good – without paying more.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1969

Year Brand Category Description

1969

Primark

Parent brand

The parent brand’s name used exclusively in Ireland

Primark’s first store opened in Dublin in 1969 under the name Penneys, and its 38 stores i

Primark’s first store opened in Dublin in 1969 under the name Penneys, and its 38 stores in Ireland still operate under this name. Across the group, it functions as the local name for the Irish market, while Primark is used in overseas markets; its stores, website, and app also operate as Penneys. Its core value proposition and product range are shared with the parent brand, while it handles communications and editorial initiatives for the domestic market. In 2025, The Primark Scene, aimed at younger people, was also introduced under the Penneys name.

1969 Parent brand

Primark

The parent brand’s name used exclusively in Ireland

Primark’s first store opened in Dublin in 1969 under the name Penneys, and its 38 stores i