PEP

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Primary categories

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Overview

Tagline

best products for less
PEP is a low-price retail brand founded in South Africa in 1965. Beginning with a store established by Renier van Rooyen, Gawie Esterhuyzen, and others, it offers a wide range of products and services for everyday life, including clothing, footwear, home goods, school supplies, and mobile phone-related items. Its aim is to provide products at affordable prices and help everyone look and feel good, under the slogan “best products for less.” Part of Pepkor, it is expanding its store network mainly across Southern Africa.

Concept

helping customers look and feel good by offering affordable products and services in conveniently located stores.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
1969
1969 Sub-brand
Student Prince
Clothing

A schoolwear line focused on school life

Student Prince is a dedicated PEP brand specializing in uniforms and school shoes, describ

Student Prince is a dedicated PEP brand specializing in uniforms and school shoes, described on PEP’s official website as “PEP’s schoolwear brand.” Unlike PEP itself, which offers a broad range of general apparel, it focuses on clothing for school attendance and uniform needs, presenting shirts, bottoms, and uniform shoes as an integrated range. PEP’s official website identifies it as a brand sold exclusively through PEP. Unlike youth-oriented fashion ranges such as Edge, it is positioned as a specialist line for clothing and footwear needed for school life.

- Sub-brand
Edge
Beauty and cosmetics

A fashion line offering styles for younger customers

Edge is a PEP sub-label listed as an independent brand on PEP’s official online store, wit

Edge is a PEP sub-label listed as an independent brand on PEP’s official online store, with its brand name also appearing on product pages. Separate from PEP’s general family clothing and everyday essentials, it is offered as an original fashion range for younger customers, particularly girls and young women. It serves to offer clothing and accessories for younger customers through PEP’s own stores and online sales network, and is treated as a dedicated brand under PEP rather than merely a product category.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about PEP

Country of origin, founding year, categories and parent brands.

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