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PERMANENTS®

PERMANENTS®

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Country: Germany
Founded: 2025 2020s
Category: Clothing Accessories Lifestyle products
Related brands: Clothing brands founded in the 2020s Clothing brands from Germany

Overview

Tagline

Locally Made, Worldwide Appreciated.

PERMANENTS® is a seasonless collection by the German fashion brand A Kind of Guise. A Kind of Guise was founded in Munich in 2009 by Yasar Ceviker and Susi Streich, and PERMANENTS was launched in 2025. Working with local artisans and small workshops in Germany, the collection combines the highest-quality materials with traditional craftsmanship to offer everyday essentials not bound by seasons, including clothing, knitwear, accessories, and home goods.

Concept

Made in Germany by local artisans and small manufacturers; traditional craftsmanship combined with a contemporary approach to create season-less, timeless essentials.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2009

Year Brand Category Description

2009

A Kind of Guise

Parent brand

Clothing

A year-round program for everyday staples

PERMANENTS® is a year-round staples program officially established by A Kind of Guise, off

PERMANENTS® is a year-round staples program officially established by A Kind of Guise, offering foundational items such as shirts, knitwear, and accessories on an ongoing basis regardless of season. It serves a different purpose from the twice-yearly “Chapters” collections themed around travel and culture. Centered on everyday staples, it is classified and sold as a dedicated collection on the brand’s website, where the trademark notation is also present.

2009 Parent brand

A Kind of Guise

Clothing

A year-round program for everyday staples

PERMANENTS® is a year-round staples program officially established by A Kind of Guise, off