persona.

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Overview

Tagline

Build your authenticity; explore your identity.
persona. is a designer brand launched in 2022 by plain-me, a Taiwanese clothing and select shop. It focuses primarily on clothing and also produces perfume. The brand name derives from a Latin word meaning the persona presented to others, or the self that is expressed outwardly through clothing. It aims to translate abstract concepts into design and use clothing as a means of exploring the possibilities of self-image. No founder or individual lead designer has been identified.

Concept

Exploring the diverse possibilities of self-image through clothing and pursuing an ideal self.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2005
2005 Parent brand
plain-me
Clothing

A spin-off line centered on a designer’s perspective and thematic concepts

persona. is a designer brand launched by plain-me in 2022. Unlike OOPLM, which focuses on

persona. is a designer brand launched by plain-me in 2022. Unlike OOPLM, which focuses on everyday basics, and SAAKO, which is aimed at women, persona. foregrounds clothing informed by a designer’s perspective. It translates abstract concepts into design and seeks to explore self-image and identity through materials and cutting. In addition to clothing, it also offers perfume. Within plain-me’s in-house brand portfolio, it is a line distinguished by its own thematic focus and design expression.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about persona.

Country of origin, founding year, categories and parent brands.

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