plain-me

OOPLM is a derivative line that plain-me officially positions as a “branch brand,” and its name carries the meaning “Outfit of plain-me.” Within plain-me’s lineup, it provides basic clothing that is easy to incorporate into everyday wear, including T-shirts, shirts, and pants. In contrast to SAAKO, which focuses on proposals for women, and persona., which foregrounds designers’ themes, OOPLM is positioned as providing practical clothing that supports everyday dressing. It is presented under a name distinct from the parent brand, but is officially introduced as a branch of plain-me.

persona. is a designer brand launched by plain-me in 2022. Unlike OOPLM, which focuses on everyday basics, and SAAKO, which is aimed at women, persona. foregrounds clothing informed by a designer’s perspective. It translates abstract concepts into design and seeks to explore self-image and identity through materials and cutting. In addition to clothing, it also offers perfume. Within plain-me’s in-house brand portfolio, it is a line distinguished by its own thematic focus and design expression.

SAAKO is a sub-brand developed by plain-me for women, officially described as a “curated brand focused exclusively on women’s fashion.” While plain-me has centered its offerings on menswear and genderless styles, SAAKO presents clothing and lifestyle from a women’s perspective, carrying both original designs and domestic and international brands. It extends plain-me’s idea of “styling a beautiful day” into women’s lives, taking on a role distinct from OOPLM, which focuses on basic in-house designs, and persona., which foregrounds designer-led creations.