PHI is a knitwear-focused fashion brand founded in Sweden in 2018 by Camilla Modin Djanaieff. It mainly offers sweaters and accessories made from organic and recycled wool and cashmere, and is guided by a concept of harmony based on the golden ratio, timeless design, high quality, and environmental consideration. The brand takes steps to encourage the longevity of its products and donates a portion of its sales (5%) to organizations supporting children.
Concept
PHI fuses this impression of equilibrium with timeless design, exceptional quality and a commitment to environmentally-responsible fashion.