Tagline
elevated everyday commodities - sustainably developed for longevity.
JEANERICA is a denim brand based in Stockholm, Sweden. Founded in 2018 by longtime friends Jonas Clason and Lena Patriksson Keller, it offers denim apparel for women and men, centered on jeans. The brand’s guiding principle, “elevated everyday commodities - sustainably developed for longevity,” expresses its aim to combine specialized industrial innovation with small-scale local production, balancing longevity with a commitment to people and the environment.
Concept
A selection sustainably developed for longevity, by marrying specialized industrial innovation with small-scale local production. Ensuring a commitment to people and the planet while seamlessly blending timeless iconic Americana with European craftsmanship and culture.