Tagline
created for GREATNESS
PHOBIA is an American apparel brand launched by Phoebe Biangco in October 2020. The name PHOBIA combines the first three letters of the founder’s first and last names (PHO / BIA). Rather than focusing on “phobia” as something commonly understood as fear or anxiety, the brand centers on a message that encourages people to overcome fear and become who they were born to be. It offers everyday casual wear, including T-shirts and hoodies.
Concept
encourage people to step out and be who you were created to be