Tagline
Push your boundaries and activate your future. Activewear has never been fiercer.
Plein Sport is a luxury activewear brand launched by Philipp Plein in 2016. It is operated by the Plein Group, based in Lugano, Switzerland, and offers men’s and women’s apparel for fitness and running, as well as accessories such as watches and eyewear. The brand centers on metaverse-born “phygital” experiences and the tech-enabled mobile retail experience PLEIN SPORT TRUCK, and promotes the values of freedom, individuality, mutual respect, and inclusivity as a way to connect fitness and social life.
Concept
As a people-first brand, PLEIN SPORT caters to those who combine their fitness and social lives, integral to interpersonal connections through the brand’s values: freedom, individuality, mutual respect, and inclusivity.