PLUSMINUS

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Overview

PLUSMINUS is a second line launched in 1994 by the German sports brand CHIEMSEE. It focuses mainly on clothing for sports such as skiing and outdoor activities, and is characterized by a logo featuring plus and minus signs. CHIEMSEE’s official online shop still lists clothing and accessories incorporating PlusMinus prints and labels. No individual founder or designer has been identified.

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1 brands
Founded
1982
1982 Parent brand
Chiemsee
Clothing

A second line focused on a broad range of casualwear

PLUSMINUS is a second line that CHIEMSEE began offering in 1994. Its name does not include

PLUSMINUS is a second line that CHIEMSEE began offering in 1994. Its name does not include the CHIEMSEE brand name, but it was introduced as “created by CHIEMSEE” and treated as an apparel collection derived from CHIEMSEE. With a name and product focus distinct from the main collection, the line served to broaden the brand’s offerings in sportswear and casualwear. Unlike Defrost, which specializes in snow-sports functionality, it was positioned to offer a broader range of apparel.

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