Polaroid

Polaroid Originals was the former name used in 2017 for the revival line associated with The Impossible Project, and it remains in support materials for OneStep 2 and OneStep+. It served as a link between the reproduction of older film and the introduction of a new generation of cameras. In 2020, the brand name reverted to Polaroid. In the current structure, it is a discontinued historical intermediate line.

Polaroid Lab is a secondary line that converts smartphone images into physical photographs using Polaroid chemistry. The official store presents it as the Polaroid Lab Instant Printer, while Support describes it as a device that turns digital images into Polaroid photographs. While Hi·Print handles small-format photo printing, Lab serves to connect users with the full-size Polaroid film experience.

Polaroid Hi·Print is an expanded line encompassing 2x3 and 4x6 portable photo printers. The official store displays it alongside Polaroid Lab as part of its printer lineup, with both Hi·Print 2x3 and Hi·Print 4x6 offerings shown. While Lab provides the full-size Polaroid film experience, Hi·Print serves more everyday photo printing.

Polaroid Music is a derivative line in the music domain that brings together P1–P4 Bluetooth speakers, the Polaroid Music App, and Polaroid Radio. Polaroid Support lists it under the Polaroid Music category, while the warranty information groups P1–P4 under Polaroid Player. Separate from cameras and printers, it expands the brand’s points of contact through the playback experience and establishes dedicated pathways for music.