Ray-Ban

A children’s junior line offered by Ray-Ban. It redesigns iconic models such as the Aviator and Wayfarer in smaller sizes and with adjusted temples, incorporating features for children such as hypoallergenic materials and durable hinges. First introduced in 2007 as Ray-Ban Youth, it has continued to be offered on the official website under the “Junior” category, positioning it as a derivative line aimed at younger consumers as an entry point to the brand.

Ray-Ban Tech is the name of a technology-oriented collection introduced in 2009. It was developed as a range of products foregrounding innovations in materials and construction, including lightweight, high-strength frames made with Carbon Fibre and advanced polarized lens technology. It emphasized durability and functionality for outdoor and active use, and was positioned as a derivative line with a functional focus distinct from the traditional classic range. The collection has undergone updates and changes in its offerings since its introduction.

The first-generation series of smart glasses commercialized in 2021 through a collaboration between Ray-Ban and Facebook Reality Labs (later Meta). While following traditional Ray-Ban designs, the product line incorporated communication and imaging features such as dual cameras, open-ear speakers, and a microphone array into the frames, and enabled users to capture, share, and make calls via a dedicated app. The line serves to extend Ray-Ban, as a fashion brand, into the field of wearable technology.

The name for a range of next-generation smart glasses by Ray-Ban and Meta, developed in collaboration with EssilorLuxottica, known as the generation announced in 2023. Featuring Meta AI integration, a high-resolution camera, enhanced audio, live streaming, and voice controls, the range maintains the iconic frame designs while expanding its AI and content capabilities. It is positioned as a core line in the technology segment of Ray-Ban’s product portfolio.