POOLDE is a Japanese fashion brand launched in 2024 by designer PELI. After graduating from Bunka Fashion College and working as a stylist, PELI founded PAMEO POSE and serves as POOLDE’s creative director and designer. The brand offers clothing, shoes, accessories, and other items. Guided by the theme “A fictional story that actually happened,” it incorporates subtle feelings of dissonance in everyday life and dreamlike memories into its designs. With roots in queer culture, it explores forms of expression that allow people to wear adornment freely, regardless of gender.
Concept
A fictional story that actually happened