POSE NUMBER EIGHT is a casual sportswear brand launched in Korea in 2023. Grounded in fitness and sports culture, it offers apparel designed to be worn from the gym to the city. Designers Won Jeong-hun and Kim Seok-hyeon are involved with the brand, which takes as its starting point the self-love and desire for self-expression that arise in the process of shaping the body through exercise, and seeks to connect exercise and fashion with an honest, confident attitude.
Concept
Inspired by the self-love and desire for self-expression that emerge in the process of shaping the body through exercise, the brand seeks to connect exercise and fashion with a more honest and confident attitude.