Tagline
Make life better.
POTTERY is a fashion brand founded in Seoul, South Korea, by Kim Geonu in 2017. Focused mainly on menswear, it offers business-casual and everyday clothing. Taking inspiration from pottery, which retains its essence while adapting to changes brought by time and its surroundings, the brand aims to create clothing that fits into individual lives. It proposes “uniforms” suited to a range of professions, places, and times in contemporary society, with the stated direction of embracing individual identity and lifestyle. In Spring/Summer 2024, it launched the womenswear line POTTERY Women.
Concept
Organized Comfort