PREFRESH is a kidswear brand based in Portland, Oregon, that offers T-shirts, rompers, accessories, and other items for children. It is described as having been founded by a Portland couple, and values children’s creativity, positioning itself as “a fun brand for kids.” A 2011 profile reported that it offered T-shirts, dress-style garments, tote bags, and other items, and placed an emphasis on local production. The exact founding year and the founders’ names have not been confirmed.
Concept
We created Prefresh to just be an awesome brand for kids. Nothing more, no deeper truths, no back story of triumph-over-adversity, just cool for the sake of being cool.