PREMIUM ScoLar

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Overview

PREMIUM ScoLar is a Japanese fashion brand created by Shals Co., Ltd., which operates ScoLar, and debuted in 2024. Centered on everyday wear that makes use of natural materials and pursues detail and comfort, it offers items incorporating artistic graphics. It is one of ScoLar’s brand lines, which focuses on creating clothes that accompany the wearer and on manufacturing centered on MADE IN JAPAN.

Concept

It makes use of natural materials and pursues detail and comfort. Through items with an artistic graphic style, it creates everyday wear that accompanies the wearer and proposes graceful styling.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1999
1999 Parent brand
ScoLar
Clothing

A daily-wear line focused on materials and comfort

A daily-wear line that emerged from the ScoLar brand family in 2024, emphasizing materials

A daily-wear line that emerged from the ScoLar brand family in 2024, emphasizing materials, details, and comfort. While the parent brand ScoLar puts a retro atmosphere and original, impactful prints at the forefront, iS ScoLar focuses on feminine, innovative styling, and ScoLar Parity on unisex offerings, PREMIUM ScoLar combines natural materials with artistic graphics and presents clothes that are easy to incorporate into everyday life. Its focus on MADE IN JAPAN is also a defining feature, and the line expands the brand family’s expressive range through the qualities of its materials and the feel of its garments.

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