primula

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Overview

Tagline

Elegant clothing for girls who can do anything
PRIMULA is a women’s fashion brand founded in 2016 in Yaroslavl, Russia, by designer Daria Rodomakina. It moved its base to Saint Petersburg in 2020 and offers clothing and accessories featuring retro and vintage elements, with a focus on dresses and coats. The brand’s official website suggests enjoying dresses without waiting for a special occasion, and its products are made in Russia.

Concept

We believe a dress doesn’t need an occasion, and a colorful coat is a reason to love even the most inclement season.

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