Tagline
Elegant, feminine, and loved by everyone
PROPORTION BODY DRESSING is a Japanese women's brand that debuted in 2000. It is developed by the Proportion Body Dressing business division of SANEI BD Co., Ltd. The brand proposes real-life clothing for working women that combines elegance with office casual style. Its brand concept is: “Resonating with all women who are ‘beautiful’ and those who ‘want to become beautiful.’ An elegant, office-casual utility brand for today's office women.” In 2010, the brand refreshed its direction from “Elegance & Convenience” to “Producing Beautiful Women,” and in 2013 introduced a new line, “Edit Colline.”
Concept
Resonating with all women who are “beautiful” and those who “want to become beautiful.” An elegant, office-casual utility brand for today's office women.