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PROPORTION allure

PROPORTION allure

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Country: Japan
Founded: 2017 2010s
Category: Clothing Fragrance Lifestyle products
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

I want to be beautiful

PROPORTION allure is a new-format lifestyle shop developed by Sanei B.D. from PROPORTION BODY DRESSING. It began opening locations in 2017 at Shinjuku Marui Main Building in Tokyo, offering experiences such as a café and an aroma bar in addition to clothing sales. Its catchphrase is “I want to be beautiful.” Its concept is “shaping spaces for time and experience.” Shop information has been listed for Tenjin Underground Mall and Joinus, and it is still operating.

Concept

Shaping spaces for time and experience

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2000

Year Brand Category Description

2000

PROPORTION BODY DRESSING

Parent brand

Clothing

A lifestyle shop that expands the experience and lifestyle goods

A new-format lifestyle shop derived from PROPORTION BODY DRESSING, it was launched in 2017

A new-format lifestyle shop derived from PROPORTION BODY DRESSING, it was launched in 2017. In addition to apparel, it combines a fragrance series, a café, and an aroma bar, expanding into in-store experiences, lifestyle goods, and fragrance compared with PROPORTION BODY DRESSING, which centers on clothing design. Brand news also describes it as a lifestyle shop, positioning it as an offshoot centered on the in-store experience.

2000 Parent brand

PROPORTION BODY DRESSING

Clothing

A lifestyle shop that expands the experience and lifestyle goods

A new-format lifestyle shop derived from PROPORTION BODY DRESSING, it was launched in 2017