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PS Paul Smith

Basic information

Country
United Kingdom
Founded
2017

Overview

PS Paul Smith was launched in 2017 as a diffusion line of the British fashion brand Paul Smith. Focusing on men’s and women’s clothing, it offers a wide range of products, including shoes, bags, and accessories. It inherits Paul Smith’s design DNA, including its use of color, prints, and tailoring, while proposing more casual and practical items.

Concept

A diffusion line offering more casual and practical items

Parent brands

  • Paul Smith 1970

    A derivative line in the “PS by Paul Smith/PS” family, launched by Paul Smith in 2016 as a new diffusion line. It was designed as a core part of the strategy to consolidate multiple subsets within the brand into two lines, “Paul Smith” and “PS,” and to offer more accessible products. While drawing on the main line’s colors, patterns, and tailoring elements, it offers menswear and womenswear geared more toward everyday use.

    The PS line responsible for broadening accessibility within the two-line structure