Tagline
Cherish this moment and become who you want to be.
PUBLUX is a Japanese genderless streetwear brand launched in 2019 as a label of Daytona International. Available exclusively online, it offers men's and women's everyday clothing, primarily through its official online store, Daytona Park. With “Cherish this moment and become who you want to be” at its core, the brand freely presents everyday clothing for the present through a creative sensibility, pursuing a direction that reinterprets NEUTRAL, STREET, and VINTAGE through MODE.
Concept
A genderless streetwear brand that freely presents everyday clothing for the present through a creative sensibility.