Tagline
Pure instinct: this is Veronica Leoni’s design process.
Quira is a contemporary womenswear brand launched in Rome in 2021 by Veronica Leoni. Its designs center on “Pure instinct,” shaping inspiration through family ties. The brand is named after her grandmother Quirina, who worked as a seamstress. The brand combines 1990s minimalism with a contemporary avant-garde interpretation, and is known for long-sleeved rib-knit cardigans, sculptural trench coats, and skirts with deconstructed layers.
Concept
The way she approaches fashion is thoughtful, raw, direct and soulful. Named after her grandmother, the seamstress Quirina, QUIRA is today a great story of artistic audacity, bold style and playful elegance.