Tagline
Environmentally friendly production—let’s start with what we can do.
RABOKI ECONO is an original footwear brand that debuted in 2009 from the shoe manufacturer Labo Kigoshi in Asakusa, Taito City, Tokyo. In 1972, Kenzo Kigoshi established the women's shoe planning studio “Labo Kigoshi.” The company develops women's footwear centered on pumps. It places emphasis on environmental considerations in its materials and production processes, and the brand name “e・co・no” is derived from “easy / contrast / normal.” Its design fundamentals are “natural” and “balance.” In 2021, the brand was rebranded from “RABOKI econo” to “RABOKI ECONO.”
Concept
“e・co・no” comes from the initials of “easy / contrast / normal.” The design fundamentals are “natural” and “balance.”