szu
/
Fashion brands
/
Raw Utility

Raw Utility

X Threads

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Netherlands
Founded: 2014 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Netherlands

Overview

Tagline

Utility in detail, simplicity in form.

RAW Utility is a utility/workwear line originating from G-STAR, based in Amsterdam, the Netherlands. In 2014, G-STAR’s design team collaborated with three-star chef Sergio Herman to launch “RAW Utility: Cuisine,” designed for everyone from restaurant chefs to service staff. Built around denim, the line offers garments that consider occupation-specific uses, durability, and ease of movement, with workwear innovation at its core.

Concept

Dedicated to workwear innovation, we explore a new territory by custom-making kitchen attire for top-tier chef Sergio Herman and his team.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1989

Year Brand Category Description

1989

G-STAR

Parent brand

Clothing

A line focused on functional clothing and workwear

Raw Utility is a line derived from G-STAR’s workwear and functional clothing context. A de

Raw Utility is a line derived from G-STAR’s workwear and functional clothing context. A dedicated sales page under its own name has been featured on the G-STAR official website, and the line centers on functional layers, utility details, and contemporary workwear. In the past, Raw Utility–Cuisine was also introduced, including uniforms for chefs and staff in the food service industry, serving occupational uses and work environments distinct from general denimwear. Unlike the tailoring of Correct Line or the premium denim of RAW Essentials, it is positioned as a line that foregrounds functionality and practicality.

1989 Parent brand

G-STAR

Clothing

A line focused on functional clothing and workwear

Raw Utility is a line derived from G-STAR’s workwear and functional clothing context. A de