G-STAR

G-Star RAW by Marc Newson is a long-running collaborative line by G-STAR and industrial designer Marc Newson. Rather than a one-off capsule, it offered a full range of clothing—including denim, jackets, sweatshirts, leather, and technical materials—for more than 10 years, from 2004 to 2016. Starting from G-STAR's existing design assets, such as Elwood, it introduced construction closer to industrial products, minimalist stitching, technical materials, and sportswear elements, establishing a designer-led positioning distinct from the regular G-STAR collections. Its longevity and independent product range support its recognition as a collaboration-derived sub-line.

New York RAW Special Edition was a historical premium line that brought to market the special denim wear G-STAR had presented at New York Fashion Week. Launched in 2008 as handmade denim couture, it was characterized by premium denim, three-dimensional construction, and limited production, setting it apart from regular mass-market collections. Within the brand, it was treated as an upper-tier program alongside RAW Essentials and Correct Line, serving to connect G-STAR’s runway expression with product development. It is no longer a permanent line, but has reappeared as the name of past archive pieces and 30th-anniversary products.

Correct Line is a line of tailoring and everyday wear derived from G-STAR. The official page presents it as a distinct collection name, offering denim as well as shirts, knitwear, jackets, chinos, and trench coats, with an emphasis on material quality, construction, and clean silhouettes. The name Raw Correct was also used in the 2010s, but it is treated as part of the same line. While RAW Essentials focuses on denim technology and RAW RESEARCH on experimentation, Correct Line extends elements of the denim brand into tailoring and everyday wear.

RAW Essentials is a premium line derived from G-STAR’s denim offering, and official product pages position it at the top of the brand’s product range. Rather than focusing on standard seasonal products, it emphasizes European and Japanese selvedge, hand finishing, innovative washes, and 3D design, foregrounding denim materials, processing, and craftsmanship. While Correct Line focuses on tailoring and RAW RESEARCH on experimentation and research, RAW Essentials is presented as a higher-tier line that brings together G-STAR’s denim technology and high-quality product development. It can still be found among the brand’s official product ranges.

RAW Sustainable was G-STAR’s sustainable line, bringing together environmentally considerate materials and production methods. Official sustainability materials presented it as a program comprising multiple collections, including RAW Organic, RAW Recycled, and RAW Nettle, and clearly set out an approach to reducing environmental impact distinct from the regular product range. As sustainable materials and circular design are now integrated across G-STAR, RAW Sustainable is positioned less as an independent, permanent brand and more as a historical offshoot line that developed into a company-wide strategy.

Raw Utility is a line derived from G-STAR’s workwear and functional clothing context. A dedicated sales page under its own name has been featured on the G-STAR official website, and the line centers on functional layers, utility details, and contemporary workwear. In the past, Raw Utility–Cuisine was also introduced, including uniforms for chefs and staff in the food service industry, serving occupational uses and work environments distinct from general denimwear. Unlike the tailoring of Correct Line or the premium denim of RAW Essentials, it is positioned as a line that foregrounds functionality and practicality.

RAW RESEARCH is an innovation- and research-focused line within the G-STAR brand. It is officially described as an innovation atelier that takes the DNA of RAW denim as its starting point and examines three-dimensional structure, human movement, materials, and function, developing experimental garments distinct from regular seasonal products. Since 2016, multiple editions have been released under the direction of Aitor Throup, and in 2026 the line was relaunched under the creative direction of Lisi Herrebrugh and Rushemy Botter. Building on G-STAR’s archive and Elwood’s design philosophy, it is the line most strongly responsible for the brand’s experimentation and structural research.