RAW Essentials

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Overview

RAW Essentials is a premium line introduced in 2010 by G-STAR, a denim brand originating in Amsterdam, the Netherlands. G-STAR was founded in 1989 by Jos van Tilburg, and RAW Essentials began as a high-end collection showcasing the brand’s craftsmanship and the possibilities of denim. Centered on selvedge denim, it offers jeans, shirts, knitwear, jackets, and other items, pursuing high-quality materials and construction in limited quantities. G-STAR’s official product pages position the collection as the pinnacle of the brand’s products.

Concept

The unlimited possibilities of denim

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1989
1989 Parent brand
G-STAR
Clothing

A higher-tier line that brings together denim technology

RAW Essentials is a premium line derived from G-STAR’s denim offering, and official produc

RAW Essentials is a premium line derived from G-STAR’s denim offering, and official product pages position it at the top of the brand’s product range. Rather than focusing on standard seasonal products, it emphasizes European and Japanese selvedge, hand finishing, innovative washes, and 3D design, foregrounding denim materials, processing, and craftsmanship. While Correct Line focuses on tailoring and RAW RESEARCH on experimentation and research, RAW Essentials is presented as a higher-tier line that brings together G-STAR’s denim technology and high-quality product development. It can still be found among the brand’s official product ranges.

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