rehacer is a Japanese fashion brand launched in 2003 by designer Shintaro Nishida. Its theme is to imbue authentic, pre-existing items with rehacer’s sensibility and elevate them into something entirely new. The brand continues to offer products through its official online store. Its men’s and women’s casualwear includes a wide range of items, such as jackets, tops, bottoms, sweatshirts and hoodies, T-shirts, bags, and accessories. The brand holds that clothing should be more enjoyable and free, and offers the enjoyment of clothing through a touch of playfulness rather than through unusual designs.
Concept
The brand’s view is that clothing should be more enjoyable and free. The clothes it proposes are somewhat different from others, not because they are unusual, but because they have a touch of playfulness. The brand offers the enjoyment of clothing.