Tagline
The Ultimate Surfing Company
RIP CURL (Rip Curl) is a surf brand founded in 1969 in Torquay, Victoria, Australia, by surfers Brian Singer and Doug “Claw” Warbrick. It began by making surfboards and also started producing wetsuits that same year. Today, it offers wetsuits, swimwear, apparel, snow-related products, and more internationally, with surfing at its core. The brand’s officially stated “The Search” is central to its spirit and activities, which include product development, events, and support for athletes.
Concept
The Search