Tagline
NO MORE SILENCE
ROARINGWILD is a streetwear brand founded in Shenzhen, China, in 2010 by six university students, including 蒙秉安 (BG／饼干) and 曹陽 (CY). Based on URBAN STREET, it offers apparel shaped by urban life and works to create and share Chinese youth culture through life, art, and music. It views clothing as a medium for expressing opinions on society and its times, and promotes a philosophy of encouraging young people’s self-expression through a “ROAR” attitude. Its defining features include precise cutting, texture-focused design, and a fusion of functionality and aesthetics. The brand has also presented at Shanghai Fashion Week.
Concept
Moving beyond the confines of street symbolism or gender labels, we adopt a broader contemporary perspective to explore the symbiotic relationship between the individual and space.