ROCHAS

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Overview

ROCHAS is a fashion house founded in Paris in 1925 by French couturier Marcel Rochas. It offers couture, ready-to-wear, accessories, and fragrance, and officially upholds “audacity and elegance,” “young at heart,” and “the spirit of celebration” as its values. Its fashion division ended after the Fall/Winter 2025 collection, while its fragrance and cosmetics business continues.

Concept

AUDACITY & ELEGANCE; YOUNG AT HEART; THE SPIRIT OF CELEBRATION

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